BOARD OF DIRECTORS MEETING, February 24, 2015
CTAHR Conference Room, Kainaliu
Board Members Present: Tom Butler, Anita Kelleher, Bruce Corker, Kurt Schweickhard, Christine Coleman, Kally Goschke, Mary Lou Moss, Randy Phillips, Judy Schuman, Suzanne Shriner, Cea Smith,
Call to Order at 4:00 pm by President Tom Butler.
100% Kona Coffee provided by Cea Smith. Thank you.Coffee next month: Kurt Schweickhard
January Minutes—Bruce. Kurt moved to accept the minutes with a second from Cea. Motion passed.
Treasurer’s Report—Kurt. Mary Lou moved to accept the report with a second from Kally. Motion passed. At Kurt’s request, Mary Lou Moss will serve as a member of the Finance Committee to assist in reviewing financial matters
BOARD OF AG OAHU-WIDE CBB QUARANTINE—Discussion of notice received last Friday of Board of Agriculture consideration of Oahu-wide CBB quarantine. Among questions discussed were whether restrictions on shipment of Hawaii County green coffee to Oahu and trans-shipment through remain in effect. Cea requested Andrea Kawabata to provide copy of the Board of Agriculture’s determination when it becomes available—for distribution to KCFA Board Members.
WORKSHOP PROTOCOL—Mary Lou
Mary Lou and Kurt drafted a “Workshop Protocol” which was distributed for inclusion in Board Members’ notebook. The protocol offers guidelines for the logistics necessary to organize KCFA’s educational workshops.
10% BLEND REFORM—In light of the Senate Agriculture Committee’s action on SB594 after last week’s Committee hearing (see Legislative Committee report below) and House Ag Committee Chair Clift Tsuji’s refusal to give a hearing to HB357, there was extensive discussion about new ways in which KCFA can add strength to its voice in the Legislature and/or find new avenues to stop the damage done by 10% blends. Board members are encouraged to provide ideas and suggestions to the Legislative Committee.
After two months of requests and a certified letter to the MacFarms LLC’s registered agent, the company’s business manager responded to KCFA’s inquiry as to whether the MacFarms “Kona Coffee Dark Chocolate Macadamia Nut” product is flavored with Kona Coffee. A copy of the “product specifications” for “natural Kona coffee flavor” was provided along with a request for a meeting with KCFA representatives to discuss “promoting our district (Kona) together.” The Board decided to schedule a meeting as requested.
There was an extensive discussion of determining our standing committees, their chairs and members—and the need for an effective Education Committee chair to re-establish KCFA’s traditional annual series of workshops. Everyone was encouraged to give thought to who would be good to serve as chair of that committee. It was agreed that Tom and Cea will develop and present committee recommendations.
SUSPECTED OAHU COFFEE FRAUD—There was discussion of the article in the December 2014 edition of Honolulu Magazine entitled “Hawaii Coffee Threats: Fraud”. The article detailed Tom Greenwell’s concerns that packages of fraudulently labeled 100% Kona coffee are being offered for sale “all over Oahu”. It was agreed that Tom Butler will contact Tom Greenwell to suggest that Greenwell Farms and the KCFA meet to discuss cooperative efforts to have the authorities to investigate the suspected fraud.
Committee Reports for February 24, 2015
CBB Task Force Report- K. Schweickhard
Education/Coffee Talk- C. Bondera/ S. Shriner
Fundraising – R. Phillips(?)/C. Coleman
Finance - K. Schweickhard
- Circulated to the Board: P&L and Balance sheet for January 2015.
- The recap and Expo results had been sent earlier.
- As an FYI, the Pruning workshop garnered 4 Membership dues $95 and 3 fees $30. Let me know if you have any questions.
- In addition I would like to encourage at least one board member to serve on the finance committee. If additional information is required, let me know.
Geographical Identity - C. Bondera
HFUU -C. Bondera
Legislative - B. Corker
1—Truth-In-Coffee-Labeling—SB594 and HB387
These two bills were introduced in response to Brenda Ford’s County Council Resolution (No. 501-14, unanimously adopted on October 15, 2014). SB594 was introduced by Senator Russell Ruderman (Hawaii County); HB387 was introduced by Representative Richard Creagan (Kona/Ka'u).
On February 17, a hearing was held before the Senate Agriculture Committee by Chair Ruderman. Many thanks to all KCFA members who submitted testimony in support: in-person testimony in Honolulu by Brenda Ford, Joachim Oster, Judy Schuman, Gretchen Lawson, and Bruce Corker; videoconference testimony by Colehour Bondera and Randy Phillips; and written testimony submitted by many others via the Legislature’s website.
Opposition testifiers in Honolulu included Jim Wayman and Roger Kaiwi of Hawaii Coffee Company; KCC President Gary Strawn; and more than a dozen representatives of various business organizations recruited by the blenders to testify that 10% Hawaii coffee blends are good for business in Hawaii.
In the Committee’s “decision-making” session that followed more than 2 hours of testimony, Sen. Ruderman valiantly sought to pass SB594 out of Committee—but the other four Senators (all from Oahu) watered down the bill by eliminating any change to the minimum 10% and allowing blenders to aggregate the foreign coffee in a blend without identifying the origins—that is, for example, “90% Foreign Coffee; 10% Kona Coffee”. HB597 now must be scheduled for and passed out of a joint hearing of the Commerce & Consumer Protection and Way & Means Committees.
Rep. Creagan has requested House Agriculture Committee Chair Clift Tsuji (Hilo) to schedule a hearing on HB387. Rep. Tsuji has not to date done so.
2—Other Bills: KCFA has submitted written testimony on the following additional bills:
**In opposition to SB1298: 10% cacao blend labeling bill;
**In support of SB598: to create and fund a full time employee to manage HDOA subsidies for CBB pesticides;
**In support of the objective and with suggested amendments for SB604: the Hawaii Farmers Union’s bill creating a Hawaii “origin products” commission;
**In opposition to HB1051: a poorly crafted bill to give “origin product” designation authority to HDOA rather than to a state commission.
3—The Petition: KCFA’s online petition asking the Legislature to adopt the requests of Hawaii County Council Resolution for a 51% minimum genuine content and disclosure of the % and for origin disclosure of non-Hawaii-Grown coffee in blends has been joined by more than 1830 signers! Thank you to all who signed and who encouraged others to sign.
Membership - K. Goschke
348 TOTAL MEMBERS
New Members or had dropped off list:
- Jeffrey Olson
- Dee Fulton
- Alexander & Linda Cadang
- Anela Bonafede
- Malco Magano Cisneros
- Roy Lambrecht
- Mark Santiago
- Bill Waite (was a Bus Supp member)
- Bob & Denise Meeks needs email
- Sally Brown
- Larry Ford
- Cheryl & Randy Merrick
- Terry Browne
- Dennis Mayo
- Jim Myers
- Erick Sperka
- Jen Burt
- Anela Bonafede checked off the new 'I want to volunteer ' check off
Newsletter -C. Wilson - articles asked for March 1st edition
Pest & Disease - B. Smith
Bob Nelson and Bob Smith gave Pruning Workshop at Nelson Farm. Selecting will be May 9th.
PR - A. Kelleher
- It seems like a long time and I am going to try and remember what happened.
- In January I put a notice in “About Town” for the Annual Meeting and then a Press Release afterwards,
- There was Expo and all the notices made for that in “About Town”, Sherry Bracken (radio), Hawaii News Now and Craigs List. Next year Diana Duff will put it in her column with earlier notice.
- We had a correction made for Expo in “About Town” that put us front and center.
- The silver lining in a mistake I made about charging non members to come when it is FREE to all.
- Chef’s Choice recognition for Kona Coffee Five Star Awards.
- Then there was the Petition and the Ad we did for it in WHT. We ended up with 1835 signatures the last time I looked before this week.
- There was also the Pruning Workshop and an “About Town” announcement for that in February.
- Of course, there was Clare’s great Newsletters that I sent to all.
- Also, I am working on updating my email List. If anyone has people they want on our mailing list please send them to me. They will get the newsletters and Press Releases.
Social Events - M. Moss / C. Coleman
Nothing on the horizon for social or events committee. I think EXPO went well. We all pulled together and made it happen - thank you everyone for a joint effort.
I would like to thank Randy Phillips for being willing to take care of the warehousing and distribution of the logo merchandise for KCFA. Kurt and I will be meeting with Randy soon to give him all the nuances of fulfilling a logo merchandise order through the website.
Website -C. Smith
Posted to website- last 30 days: Photos of EXPO, Petition Reminder, PBARC presentation given at EXPO, Pruning Workshop reminder, February Independent Voice, PR of Petition to Legislators, CBB Predator Workshop, EXPO reminder, Photos of AGM. Emailed to Members: Request for Petition Signers, Pruning Workshop, February Independent Voice and Predator Beetle Education Day. Will work on updating Classifieds.
Meeting adjourned at 4:35 pm.
Submitted by Bruce Corker, Secretary