Kona Coffee Farmers Association
Board of Directors Meeting, 4:00 PM, Aug 16, 2006
Location: CTAHR Conference Room, Kainaliu
Board Members Present: Rick Funk, Sandra Scarr, Joanie Rowe, Mary Lou Moss, and Nancy Griffith,
Board Member Absent: None
President Funk called the meeting to order at 4:10. A quorum was declared.
Mary Lou Moss set up a display on the Board tables of KCFA merchandise to be offered at the Kona Coffee Fair at Lanihau Center, August 19. Display included, log tee-shirts, mugs, coffee, honey, barbecue sauce, jellies and jams, visors, caps, and more. Everyone agreed the merchandise is smashing and will probably sell well.
Virginia Easton-Smith announced that Bonnie Lind will be attending the October 26 agriculture conference and will present a crop insurance program that coffee farmers may find useful. Kent Fleming form UH-Manoa CTAHR will also be involved. Virginia will obtain more information to pass on to us before the event.
Minutes of the August 2, 2006 Board meeting were approved unanimously, without correction.
Treasurers Report was reviewed and accepted.
Board meeting was temporarily adjourned to hold the Special Members Meeting.
Special Members' Meeting
Rick Funk declared the Special Members' Meeting open to all members for the purpose of voting on a bylaw amendment to change the KCFA fiscal year to July 1 to June 30 from January 1. The bylaw change had been circulated to all members via e-mail at least 30 days in advance of this meeting. Approval of the change requires 10 % of members to be present. A quorum was declared with 11 members present of 85 current members.
The bylaw amendment was proposed by President Funk, seconded by Vice-President Scarr and opened for discussion. Rick Funk explained the reason for the proposed change: Because Board elections are projected for March 2007, changing the fiscal year to July 1 allows a new Board time to prepare a budget for the new year. There being no further discussion, the motion was called by Sandra Scarr. Vote was 11 in favor, 0 opposed, 0 abstaining. Bylaw amendment passed. Special Members' Meeting was adjourned.
President Funk reconvened the Board meeting.
The Strategic Planning Session was briefly reviewed, and discussed. Rick Funk distributed handouts of a summary and list of actions to do; He indicated that KCFA has focus and a lot of work to do.
Education Committee – Joachim Oster reported that the Shipping Seminar will be held, covering Click and Ship from the Post Office, plus other shipping methods, on Thursday, August 31, at 5pm at the Kealakekua Post Office. Other educational projects are on hold during the harvest season.
Estate Committee - Joan reported that eight farms have been approved as Estates; Board congratulated Joanie for setting criteria for approval, inspecting farms, and evaluating them before approving them for the Estate Program. KCFA's Estate Program has merit.
Fundraising Committee - Mary Lou reported on the Lanihau event; Kona Coffee Fair August 19 from 10-4. All arrangements seem to be in order, with a few exceptions, for a successful coffee tasting and fund-raising event.
The Aloha Poke Festival in Waikoloa would be a good fund raising opportunity; however it is to be held on Sept 23rd, so that KCFA has a resource problem in staffing it. Ten KCFA volunteers are working at polling stations that day for the Primary Election.
Grant Committee – Sandra Scarr reported receiving no feedback on grant ideas posted for two weeks on the KCFA web site. She distributed copies of the web materials and asked for feedback before the deadline of August 28 for HTA funds. A meeting was scheduled for Wednesday, August 23 at the Moss's to finalize grant ideas for Sandra to write into grant applications to Hawaii County for HTA funds.
Legislative Committee - Bruce Corker reported the Candidate Questionnaire has gone out to all candidates - 10 governor race, 12 senate, 13 in USHD 2 (Ed Case old seat), 6 State (regions 5, 6, 7), 7 Council (regions 6, 7, 8); with a request for response by August 22. 17 responses have been received.
Bruce raised a question about a green coffee memo for the Department of Agriculture on coffee certification. The memo stated at for certification of origin only, coffee must meet prime standard; if inspector suspects the coffee will not qualify for Prime grade, a full inspection can be required at a cost of $125. Further, if the coffee fails to meet Prime, full inspections would be required at five additional inspections. Is this punitive?
Virginia Easton-Smith said the regulation is to protect Kona coffee, which must meet Prime grade. It is not punitive. This is not a new regulation, but the DOA is publicizing it now.
Joanie noted that all the paperwork must be in order before taking coffee to be inspected, or it will be rejected. Nancy asked if the DOA has the same procedure for inspections of papayas and mangoes? Virginia pointed out the same grading standards do not exist for those fruits.
Bruce asked that the memo be posted on the KCFA web site for members to examine. Board agreed.
Bruce noted a recent memo form Jeri Kahana at DOA that the coffee trademarks seemed to be shared between DOA and HCA. Rick noted that Jeri Kahana had assured him the coffee trademarks would not be transferred to HCA. Rick will inquire of Jeri about HCA's involvement in the trademarks.
Public Relations – Sandra Scarr commended Joachim Oster for his great work on KCFA's corporate image, for his designs for the labels for KCFA coffee and logo merchandise, and his layout and design of the Newsletter. She also commended Christine Sheppard for the fabulous content of Newsletter. There have been no recent press releases, but we do have ad copy for the Kona coffee event at Lanihau Center, which Lanihau is publicizing widely.
Resources & Best Practices Committee - Nancy Griffith noted that she needs to get paperwork and information from Fred. She suggested a drying facility for KCFA coffee donations can be built on property Nancy owns at the bottom of Napoopoo Road, where there is lots of sunshine. She will look into getting a forklift and building a small shed. If members donate cherry, we can process it.
Nancy also suggested that GMO coffee be resisted at every turn and that KCFA seek legislation on the matter.
Website Committee – The web site will need some updating, and Mark Shultise suggested we gather all the changes to be made at the same time, which will be less costly. Among the changes he proposes:
- Add certified organic for farms with such certification.
- New Applicants for membership should not show up in the members' list until they are approved.
- Preliminary shopping cart for KCFA goods is up and needs some changes.
- Mark is testing a new Forums process for the Board. Members are not involved as yet.
- Forums need moderators, especially public forums, where some messages may need to be pruned as inappropriate.
- We need to create forum access for all members, with logons and temporary passwords to be sent to them on e-mail. They can change the passwords.
- New members need to be told to go onto the Forums site and create new accounts.
- Bruce suggested it would be helpful to have an alphabetic membership list, not to have to search for members one at a time.
- He also suggested that potential customers be able to buy coffee from members listed on the KCFA web site. Mark indicated that the “Buy Coffee” button is for that purpose. He indicated we need to point to KCFA coffee on that pages as well.
- Mark suggested that the listing for each farm on the Buy Coffee page could be more than the simple link to the members' web site. There could be a small blurb and picture.
- Mark added that we need to change the web site to accept paid advertising.
- Joachim is requested to suggest all the changes he recommends for the “look/feel” of the web site.
- ALL CHANGES SHOULD BE SENT TO MARK BY THE END OF SEPTEMBER. He anticipates going to Cookware with all changes around October 1.
NEXT MEETING OF THE BOARD IS SEPTEMBER 20, 2006 IN THE CTAHR CONFERENCE ROOM
Meeting adjourned 6:30 PM. Sandra Scarr, Acting Secretary