Kona Coffee Farmers Association
Special Board of Directors Meeting, 3:00 PM June 9, 2006
Location: CTAHR Conference Room, Kainaliu
Directors Present: Rick Funk, Nancy Griffith, Sandra Scarr, Fred Housel, Mary Lou Moss,
Directors Absent: Joanie Rowe, Suzanne Shriner
Meeting Minutes of 5/17/2006 were reviewed and approved.
Follow-on from May 17 Board Meeting: Fred will schedule meeting to develop poll of farmers, KCFA members and others, on proposed mandatory green certification of all Kona coffee.
Coffee Festival Participation: Mary Lou to contact Trent regarding KCFA participation in the KCF cupping event. Sandra suggested KCFA have a table at the Art & Coffee Stroll in Holualoa. Joachim is leading the team of Ken and Colehour to build the coffee shack mounted on a trailer for the Kona Coffee Festival Parade. Joachim will report progress at next Board Meeting.
Rick will continue to try to contact Norm Sakata regarding KCFA's participation in the Festival.
1% Member Donation Plan: Nancy reviewed her proposal for an involuntary donation from each member of 1% of their cherry harvest or dollar equivalent on an annual basis. Nancy volunteered to collect donated green coffee from members. A Motion was made and approved to make 1% donations voluntary at this time. The Donation Plan will be one of the items addressed in the proposed Strategic Planning Meeting. A suggestion was made to offer green and roasted coffee on the KCFA website.
Budget Discussion: Rick will arrange individual meetings with each Committee Chair to complete budget planning for each Committee. Schedule for completion of Budget plans is June 21.
Membership Resource Survey: Fred made a motion to the Board to approve sending the Membership Resource Survey out to the KCFA membership. Motion was approved. Fred will provide update on responses to the Survey at next Board meeting.
Strategic Planning: Rick proposed KCFA conduct a Strategic Planning Meeting to be facilitated by Carrie Kuwada-Phipps. Carrie's fee is $100 per hour. Estimated time required for Strategic Planning meeting is eight hours. The plan is to have approximately twenty KCFA members, including Board members, participate in the Strategic Planning meeting. All members are invited to attend. Rick will send out four available dates in July for participants to choose a date. Voluntary donations of $20 will be encouraged, but not required.
Financial Discussion: Sandra reported that, with payment for the Destination Kona Coast brochures and payment to Cookware for the KCFA website work, the KCFA checking balance is severely stressed. Sandra made a Motion to encourage member extended funding to assist KCFA finances. Motion was approved.
A question was raised on the availability of burlap bags from EXPEDX. Fred contacted Cindy Boots at EXPEDX. The lead time for KCFA printed burlap bags is 120 days as there is no available supply in EXPEDX's California plant. Cindy does have bales of 400 unprinted burlap bags available in Hilo.
Return On Investment(ROI) calculations will be required on all proposed promotional and fund-raising expenditures prior to approval.
Legislative Issues: Bruce and Joachim contacted the State of Georgia Attorney General's office regarding the procedure followed by the Vidalia Onion association to obtain a Federal Marketing Order. Bruce will contact the Georgia Attorney General for followup.
Education and Training: Rick met with Virginia Easton-Smith regarding UH CTAHR's assistance with KCFA training sessions. Virginia has agreed to assist KCFA with training support.
Promotions/Fundraising Committee: Mary Lou and Committee are planning a fund-raising event for August. Mary Lou has asked for volunteers to help plan and conduct the event.
Sandra is working on a Coffee Festival dinner and silent auction in conjunction with the Chef's Dinner.
Sandra proposed selling Kona Coffee Honey and wax candles supplied by an acquaintance of hers.
Marketing Study and Fedex Discount Program: Joachim reported considerable difficulty trying to reach the local Fedex representative. Christine reported there is a new Fedex rep and Joachim will try to contact that person. Joachim reported he had contacted CACRP, a marketing study organization, with respect to conducting a market study of Kona coffee customers and their views.
Media Promotion: Rick reported he had been contacted by the Hawaii Island Journal regarding scheduling an interview on the KCFA and its mission. Rick will have a further discussion with the HIJ person regarding the interview.
Board Meeting Schedule:
Date Time Meeting Type Location
------- -------- ----------------------- ----------
6/21/06 4:00 PM Regular Board CTAHR
7/5/06 4:00 PM Special Board meeting CTAHR
7/19/06 4:00 PM Regular Board CTAHR
8/2/06 4:00 PM Special Board meeting CTAHR
8/16/06 4:00 PM Regular Board CTAHR
Meeting adjourned 5:45 PM. Fred Housel KCFA Secretary