KCFA Board Meeting
November 19, 2008
CTAHR Conference Room
Board Members present: Nancy Griffith, Joanie Rowe, Colehour Bondera, Kathy Wood, Mary Lou Moss, Bruce Corker, Deb Sims. Absent: Suzanne Kustusch, John McClure, Sandy Masterson, Sandra Scarr
Call to Order: 4:00 pm
Coffee: Princess Radha Farm. Thank you, Page.
Next Month: Joanie Rowe--a true 100% Kona blend.
October meeting minutes were approved.
Treasurer's report given and approved. Total Checking/Savings: 4,899.41; Total Equity: 5,944.59. Figures do not reflect income from the Coffee Festival events.
Fund Raising: Mary Lou and Kathy reported:
**The Coffee Festival events were a great success. More the $14,000 in gross income. The Dinner/Auction was a smashing success; 136 attendees; $6,300 in auction sales; a good time enjoyed by all. KCFA's Calendar Girls' float entry in the Saturday parade was awarded a $200 prize. The Holualoa Coffee & Art Stroll, the Lantern Parade, the Gevalia Cupping, the Alii Drive coffee table, Hale Halewai, and more, were all successful in terms of income and promoting 100% Kona Coffee.
**Expo and Annual Meeting. Friday, January 30, 2009. MARK YOUR CALENDARS. The Expo will be held in Old Airport Pavilion, 10 am to 2 pm, followed by the KCFA Annual Membership Meeting. Give suggestions for Expo
exhibitors to Ken Sheppard.
**Calendar Girls events: Nov. 22 Kona Stories in Kealakekua; December 13 Christmas Parade in Kailua.
Legislative: Bruce reported:
**Bill 361 Veto Over-ride. On November 13, the County Council heard 5.5 hours of testimony--more than 85% of testifiers asked for an over-ride. The Council voted 7-0 to over-ride the Mayor's veto of this important bill. Excellent turnout of KCFA testifiers. Thanks to everyone who testified--Brenda Ford is convinced the unanimous vote was the result of testimony from so many coffee and taro farmers. Special thanks to Colehour and Melanie Bondera for coordinating and encouraging testimony.
**Candidate Forum. On October 20 at Konawaena Elementary KCFA hosted our third candidate forum on agricultural issues. Angel Pilago, Denny Coffman, Andy Smith, Kelly Greenwell and Debbie Hecht participated. The event was very well attended. Many thanks to Sandra Scarr for organizing and moderating the forum.
**Truth-in Labeling Legislation. We are developing strategies for the upcoming legislative session. The HDOA report to the Legislature on coffee labeling and related issues is due Dec. 20. This is the report for which, as requested by the Legislature, we provided "input and collaboration" in two meetings with HDOA representatives in April.
Membership: Joanie reported that there are now 264 KCFA members--209 coffee farmer members; 10 supporting members; and 45 associate members.
Education: As was done last year, we are planning to have educational presentations during the Expo (Jan. 30). Please get suggestions for topics for these presentations to Ken Sheppard.
Ch. of Commerce/Price Informtion: Nancy reported:
**Nancy will explore having the Chamber of Commerce actively support 100% Kona coffee.
**Nancy reported that most processors are now declining to give her cherry prices. She will continue to make inquiries to processors, but is doubtful that responses will be given. In the absence of direct information from the processors, we are asking members who sell cherry to report date and price of cherry sales to Nancy for posting (without identifying the person providing the information) as "anecdotal" information. Members are encouraged to get updated information to Nancy as often as possible.
**Nancy reported on the work of a group coffee farmers (including KCFA members) to cooperatively market green coffee directly to Mainland buyers with the assistance of Tom Bong. The idea is to cut out the middleman (and middleman profits) and sell directly to Mainland buyers of green Kona.
Social: Lisa and Kathy are working to organize a tour/social event at the Kona Chocolate Factory. Tentative date--December 3. More information to follow.
Promotions: Cea reported:
**Calendar Ad ran 4 times; lots of promotions for the Cultural Festival.
**Cea is investigating a seller on e-bay who is using our seal in connection with very low priced "Kona Coffee". The seller is looking into the question of who is providing the purported "Kona Coffee" and has said she will respond. Mark is familiar with e-bay and has given several recommendations as well as saying what e-bay would do if the seller does not respond satisfactorily. Question: Is it time for a Seal Committee meeting?
** Burlap bags with KCFA seal are being sold for $2 each--cost to us, $1.79. Many thanks to John for storing the bags.
Website: Cea reported:
**Don't know why we didn't win the Festival website competition. We'll try again next year.
**Sent many General Membership emails; helped members get their passwords, etc; site maintenance;
**Cea still wants members to put up their photos and update their farm listing on the Buy Direct page
Twig Borer--Bruce will request an update from Elsie Burbano on UH-CTAHR activity to combat this pest.
Authentication of Kona Coffee--Sandra is exploring the possibility of having the UH faculty working on this project give a report on progress/status at the Expo.
Costco/Latitude 23.5 Coffee--Bruce is pursuing further information from these companies re what appear to be deceptive use of the "Kona Coffee" name in marketing
Gevalia Cupping Limitation of 50 farm entrants--If this limitation of the traditional cupping (previously open to all) is of concern to members, please contact Bruce.
Grain Pro Bags--Joanie is interested in having KCFA make Grain Pro storage bags available to members on a basis similar to what we do with burlap bags. Joanie is willing to order, store and distribute the bags. A motion was made, seconded and passed, authorizing Joanie to work with Chuck Moss to determine the level of interest of members in buying these bags; and to order 1000 bags if sufficient interest is found (or a lesser quantity if there is less interest). If 1000 bags are ordered, the cost to members would be approximately $3 per bag.
Bruce Corker, Acting Secretary