Kona Coffee Farmers Association
Monthly Board of Directors Meeting Minutes
October 17, 2007, CTAHR Conference Room, Kainaliu
Board of Directors Meeting Called to Order at 4:06 pm by President Ken Sheppard
Board Members Present:
Ken Sheppard-President, John McClure-Vice President, Joanie Rowe-Treasurer, Sandra Scarr, Nancy Griffith. Apologies for absence from Mary Lou Moss, Bruce Corker, Colehour Bondera and Suzanne Kustusch.
Ginny Comerford introduced Ron and Mary Lake, the new owners of Cornerstone farm.
Review Minutes of September 2007 Board of Directors Meeting
Acceptance of the September Minutes was postponed to the next meeting.
Treasurer reported a Bank Balance of $15826. A motion was made and approved to accept the Balance Sheet. The Board requested that the monthly Profit & Loss report be reformatted to show the categories clearer. (Note: this has now been done and a new report sent to the Treasurer).
Estate Committee Report: Chairperson Joanie Rowe
Joanie reported that there are two new estates that she will be inspecting next week.
Membership Committee Report: Chairperson, Joanie Rowe
Chairperson reports total membership of 173, 143 farmers and 30 associates.
PR Committee Report: Chairperson Christine Sheppard
Sent out the October Newsletter to members, politicians and Press
The WHT printed our full announcement for the Drying & Storage workshop.
I created a full file of the entire Drying & Storage Workshop and sent it to Mark for installation in the knowledge section of the website
We were credited in the program of Haumea’s Garden, and our members’ coffee was used and displayed in all the coffee breaks throughout the 3 day seminar.
The Hawaii Reporter picked up the Flood Control Bill item from our newsletter and has it online.
I negotiated with WHT and placed the revised Ad in the Festival Supplement in both WHT and BIJ for $233 total
Got the Rack Cards finalized and made – 5000 for $499. Mark has taken one box down to Destination Kona Coast to be put in the rack where the Cruise Ships come in
Got in more Auction items (with the help of Kathy Wood and Mary Lou Moss). Currently 63 items with a retail value of over $8,000.
Sold 20 Dinner Tickets, from online sales to date. This in addition to the 90 that the Board members have undertaken to sell.
Ken was reported in WHT on the state of the coffee crop.
Contacted Ironman concerning their Press Release about Guatamalan coffee being the “ideal” coffee.
Wrote a Press Release on the issue and sent it out to our Press and Politician list.
It was picked up by Honolulu Advertiser for 2 days running, Honolulu Star Bulletin for 2 days running, Hawaii Reporter, Forbes, Associated Press, Badgetts Coffee Journal, Hawaii Government House Blog, ScottTrade, PBS radio, Ferds Blog, KPUA radio and other radio stations. Fielded calls from Journalists and conducted interviews.
Sent out an email to members asking them to email Ironman on the issue (received copies from more than 20 who did).
Contacted Ford Sponsorship PR on the issue.
Met with the co-owners of Ironman Coffee.
Ironman spent $50,000 to put apology ads in all Hawaii Island Newspapers and 2 Honolulu papers for three days.
Contacted Kona Brewery to see if we can reproduce their ad “Big Island Brews Unite”in our Newsletter and they are delighted to do so.
The Board requested that the PR Chair send out Letter to Editor to the newspapers that carried the Ironman story thanking them for listening.
Promotions Committee Report: Chairperson Cea Smith
KCFA Burlap Bags:
1020 of the 1200 ordered are pre-sold. They should arrive within the week. The Board authorized Cea to find out prices and delivery dates for a second order and to report back next month.
Education Committee Report: John McClure
John reported on the success of the Drying and Storage Workshop, which had 57 attendees. Ken suggested a more detailed moisture meter workshop be held. John proposed a new “workshop” which would comprise a drive-around tour of volunteer farms to discuss the methodologies that each use, and how they address problems and issues. John will report back when he has located farms and sorted out logistics.
Website Committee Report: Mark Shultise
Mark reported that the website is functioning well, he has installed the Workshop handout in the Knowledge section. Nancy requested that a “home” button be installed on each subpage. Mark explained that it would probably mean a change to the button sizes and layouts as each top header currently fills the space. He would get a price quote for this work.
Grants Committee Report: Chairperson Sandra Scarr
Sandra reported that the DVD project is progressing, a rough cut is due within a week. She also reported that she has submitted a grant for attendance at three CoffeeFest trade shows.
Fund Raising Committee Report: Chairperson Mary Lou Moss
Legislative Committee Report: Ken reporting for Bruce Corker
1. The Committee continues its work with West Hawaii County Council members Pilago, Ford and Jacobson to encourage the Legislature to give full public hearings and to enact KCFA’s truth-in-labeling bills (HB 72 and SB 661) which are pending on the legislative docket.
2. County Council member Bob Jacobson, on behalf of the County Council, has written a formal request to the Hawaii State Association of Counties (HSAC) to include in the HSAC legislative package and in its lobbying efforts in the coming state legislative session a bill to require 75% Kona content for any coffee labeled a “Kona Coffee Blend”.
3. KCFA has received its first donation to support our truth-in-labeling efforts in the upcoming legislative session. (Thanks, Stefanie Delmont!) The Legislative Committee encourages other members to make donations to help with anticipated expenses in support of our legislative objectives.
4. On September 19 in Washington, DC, Legislative Committee Chair Bruce Corker, as KCFA’s representative, attended a conference on Protecting Local Uniqueness and Identity of Agricultural Products. The conference was sponsored by the law firm of Dewey Ballantine and OriGIn, an international organization seeking protections for regional identities of specialty crops. More than 60 participants represented governmental agencies and crop organizations from Europe, Asia, Latin America and the US. The substantive discussions and debates were fascinating--and provided a long list of ideas for future actions to further protect the “Kona Coffee” name and for cooperation with other specialty agricultural product organizations.
5. The KCFA Board has adopted a resolution supporting Brenda Ford’s proposed flood control Bill #151. This bill seeks to implement standards recommended by FEMA for flood control on Hawaii Island--and is important to protect homes, farms and other property, and the lives of Big Island residents. Certain developers oppose the bill because it would put some limitation on their ability to bulldoze. [Inexplicably, the KCC passed a Board resolution opposing Bill #151.] At the October 9 Town Meeting at Old Airport, five KCFA members were present to support Council member Ford and Bill #151
Green Imports and Labeling – No response has been received from any departments that were mailed to. Ken had a conversation with a customs official who said it was an ongoing investigation
Ken asked for people interested in a shade coffee project to contact him.
Cherry prices – these are still being posted on the website, however Nancy reported that most mills are now unwilling to give out the prices. It was suggested that Nancy send out an email request to the membership asking them to report the prices they are paid directly to Nancy. A review of historical prices, factored by inflation rates to present prices, showed that the price for cherry should be $2.68. It is currently $1.65.
Use of the KCFA Seals was discussed. It was decided that members of the Seal Program could sell-on seals to people they sell their green to, in an appropriate number to match the amount of green they are selling.
Ken asked if people could write down the words to the McDonalds coffee ad on the radio (as he does not have a radio) and send them to him.
The issue of joining the Kona-Kohala Chamber came up. Sandra said she would look into it. The KCFA did try to join once before but were not eligible, however she could not remember the reason.
Meeting Adjourned at 5:40 pm
Next Board of Directors Meeting:
November 21, 2007 at CTAHR Conference Room in Kainaliu at 4:00pm.