Reputation of Kona Coffee
Kona Coffee is one of the 2 gran Cru coffees of the world. Its esteemed 180 year history of providing excellence in the cup is tarnished when a consumer picks out a Kona Blend assuming it is a blend of Kona Coffees.
Target Market
Kona is for the discerning coffee drinker who wants a great cup of coffee every day. Kona Coffee bought directly from a Farmer, costs less than $.65 per cup.