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Kona Coffee Farmers Association
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Kona Coffee Farmers AssociationKona Coffee Farmers Association
Kona Coffee Farmers Association
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Category Archives: Marketing

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The “Kona Blend” Issue

Legislative, MarketingBy Chet GardinerOctober 19, 2010

The KCFA is NOT against blending. Blending is a roaster’s art to produce just the flavor his customer wants. What the KCFA DOES object to is LABELING of a 90% foreign coffee in a bag as a “Kona blend”. It is inherently deceptive to use the “Kona” name for 90% foreign-grown coffee. It is a…

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Reputation of Kona Coffee & Target Market

Kona Blend Issues, MarketingBy Chet GardinerOctober 19, 2010

Reputation of Kona Coffee   Kona Coffee is one of the 2 gran Cru coffees of the world.  Its esteemed 180 year history of providing excellence in the cup is tarnished when a consumer picks out a Kona Blend assuming it is a blend of Kona Coffees. Target Market  Kona is for the discerning coffee drinker…

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Kona Coffee Labeling Regulations- State of Hawaii

100% Kona Coffee, Legislative, MarketingBy Chet GardinerOctober 19, 2010

Labeling:  If a Hawaiian geographic origin is used in labeling or advertising roasted or instant coffee, the green coffee beans used in that roasted or instant coffee beans and coffee certification must meet the grade standard requirements of rules adopted under chapter 147. Font size:  Provided that the quantity statement is in compliance with all…

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Kona Coffee – Shade Grown, Bird Friendly, and always Fairly Traded

100% Kona Coffee, Farming, MarketingBy Chet GardinerOctober 19, 2010

The above terms are used in the coffee trade to describe coffees from third-world growing areas where farmers have changed from the old techniques of ” slash and burn”  in order to plant coffee, and  they are now planting coffee in a more environmentally-aware way, and receiving a fair farm-gate price for their crop. Kona…

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Feldman Replies- Letter to the Editor of West Hawaii Today

100% Kona News, Kona Blend Issues, Legislative, MarketingBy Chet GardinerMarch 18, 2010

Coffee study Thursday, March 18, 2010 8:28 AM HST Restating the case I would like to set the record straight regarding WHT articles on Feb. 17 and March 10 based on my economic study. The study was entitled “Economic Effects of Blending Kona Coffee A Preliminary Analysis” not “Economics of the Hawaii Coffee Industry,” as…

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Feldman Study

100% Kona News, Kona Blend Issues, MarketingBy Chet GardinerFebruary 10, 2010

Complete Study: Economic Effects of Blending Kona by Marvin Feldman Ph.D

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2009 Kona Coffee Cultural Festival Ad

Events, MarketingBy Chet GardinerNovember 1, 2009

Gary T.Ota, DVM, a 3rd Generation Kona Coffee Farmer. Note he is using a ladder as many did long ago. 2009 KCFA Kona Coffee Cultural Festival Ad (PDF)

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Discussion with Professor Beth Barham on the procedure of establishing geographical origin

MarketingBy Chet GardinerJanuary 27, 2009

On January 27, 2009 we were treated to an inspiring discussion with Professor Beth Barham from the University of Missouri at Columbia, Missouri about the procedure of establishing geographical origin.

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