Kona Coffee as a Tourist Draw

Many tourists come to the island of Hawaii because they are drawn to Agriculture Tourism and Kona Coffee. The annual Kona Coffee Festival is the oldest Food Festival in Hawaii and is held annually during early November.  For more information, go to http://konacoffeefest.com/ A  County of Hawaii sponsored Kona Coffee driving map  and coffee farm…

The “Kona Blend” Issue

The KCFA is NOT against blending. Blending is a roaster’s art to produce just the flavor his customer wants. What the KCFA DOES object to is LABELING of a 90% foreign coffee in a bag as a “Kona blend”. It is inherently deceptive to use the “Kona” name for 90% foreign-grown coffee. It is a…